About Us
Advanced Nutrients Ltd. was founded in Canada in 1996 by owners Michael Straumeitis, Robert Higgins and Eugene Yordanov.and has grown to become the market leader in strain specific nutrients.
Advanced Nutrients, employing a team of 5 Ph.D. researchers, has developed a line of more than 50 products specifically for growing dichotomous short-day plants, incorporating the latest advances in full-spectrum macro-and-micro-nutrients, amino acids, hormones, vitamins, enzymes, yeast and yeast extracts, microbes, and beneficial bacteria and fungi. Advanced Nutrients also offers natural products to combat insects, molds, fungi, bacteria, and other factors that contribute to crop failure. The product line is currently available in over 1000 retail outlets with distributors in North America, Australia, and Europe and Asia.
Advanced Nutrients has the world's largest hydroponics nutrient research and development program with 16 plant science research and development labs with over 100 dedicated 1000-watt HPS and MH bulbs. We use only the highest grade nutrients sourced from the best suppliers around the world and employ full-time production chemists to ensure product consistency and quality.
Advanced Nutrients Europe was founded in 2003 by Curt Thurston to import and distribute the Advanced Nutrients line and other innovative products throughout Europe.